The impending waves of digital innovations, such as Artificial Intelligence, virtual and augmented reality, the Internet Of Things, offer considerable opportunities for the internationalization of businesses. Hence the proposal byCarraro LAB: developing a Competence Center on digital innovations for export.
During many years of experience, particularly in the exhibition sector, B2B directories and digital marketing, Carraro LAB has developed expertise in innovative technological solutions.
There are at least three categories of economic operators that can use the different digital export solutions:
BTB aggregators play an important role in the international promotion of companies:
They already network SMEs by building critical mass and creating collective export platforms that are now mainly physical (e. g. trade fairs, trade missions) but can quickly become digital.
Carraro LAB has developed various solutions for aggregators and enterprise networks:
The top brands are normally already organized to face internationalization, through the classic channels. More rarely, however, they adopt digital channels, and even less so the most innovative technological solutions.
Carraro LAB offers innovative solutions for internationals marketing:
Carraro LAB, also through its partners, has developed a wide range of digital services for SMEs, including.
Among the new types of digital services for export, which are about to be enabled by innovative technologies, we mention: Automatic translation: developments in artificial intelligence are making computerized translation effective, which in a few years' time will exceed human translation. Only 5.5% of the world speaks English natively, but customers are looking for products and services in their own language. Google also rewards results in local languages. E-commerce platforms already offer packages of automatic translations. The imminent improvement of automatic translators will be a great opportunity for Italian SMEs, which are currently disadvantaged by language barriers
Adaptive customization and pricing: thanks to data analysis on prices, inventory and demand, an algorithm can adapt the product price in real time to the state of the market. For quality Made in Italy, it is possible to increase sales and profits. Reducing price pressure typical of marketplace comparators.
Presence in global platforms (Marketplace, Social, Research Engines): in the current global scenario, Italian companies can develop an "Over The Platforms"strategy. Thanks to advanced services, you can: plan and optimize the offer on marketplaces (opening of shop windows, lead generation, ecommerce), manage the presence on Social Media (Content Marketing), position yourself on search engines (SEO, search ADV). Some examples: Do you want to create a shop in Alibaba? For which companies is Amazon effective in the USA? We monitor the success of the channels. Is Youtube not visible in China? Upload your videos to a channel on Youku Tudou.
Contact Carraro LAB to submit your digital internationalization needs, we can share consolidated solutions or design innovation projects within companies.